Use labels and units
Capacity, dimensions, weight, materials, and compatibility should use stable labels and units. Action: create a small attribute table before writing prose.
Name variants by the difference
A variant name should tell the buyer what changes, such as size, color, pack count, or compatibility. Action: remove internal codes from the customer-facing label unless they carry useful meaning.
Keep the page and data aligned
A customer should see the same value in visible copy, selection controls, and structured product data.