For: Shopify merchants deciding whether a broad post-purchase platform or a focused tracking workflow fits them better.
Last checked: Public Shopify App Store information reviewed on September 10, 2026. Plans and features can change.
AfterShip is positioned as a broad post-purchase platform. Its Shopify listing highlights branded tracking pages, automated email and SMS notifications across 1,100+ carriers, analytics, delivery estimates, product recommendations, API access, and webhooks. That breadth can make sense for a team that needs reporting, integrations, and delivery-promise workflows in one place.
BestTrack is a more focused operating surface for Shopify order tracking. Free includes the merchant dashboard, store-domain tracking page, five-language customer UI, EDD, configurable recommendations, editable email templates, CSV export, merchant exception reports, and full Dropshipping Mode. The comparison is most useful when you start with the work your store needs to run.
The practical difference
Price key🟢 Free🟡 USD 9🟠 USD 11🔴 USD 70🔵 Plan not specified
| Area | BestTrack | AfterShip |
|---|---|---|
| Monthly free allowance | 🟢 Free300 tracked orders | 🟢 Free50 shipments; first import up to 500 |
| Customer tracking page | 🟢 FreeStore-domain lookup, multiple packages and item details | 🟢 FreeBranded tracking page🔴 USD 70/monthOwn-domain tracking |
| Customer notifications | 🟢 FreeEditable templates, event controls and checkpoint emails; off by default | 🟠 USD 11/monthEmail and SMS notifications |
| Estimated delivery date | 🟢 FreeCarrier EDD or merchant-calculated date range | 🟢 FreeCarrier EDD🔴 USD 70/monthAI-powered EDD |
| Merchant operations | 🟢 FreeFilters, automatic exception reports and CSV export up to 50,000 records | 🟢 FreeShipment dashboard🟠 USD 11/monthStatus reports🔴 USD 70/monthFull analytics |
| Multilingual experience | 🟢 FreeEnglish, Simplified Chinese, French, Spanish and German | 🔵 Plan not statedConfirm required page and email languages before choosing a plan |
| Product recommendations | 🟢 FreeConfigure and order up to eight products | 🔴 USD 70/monthAI-powered product recommendations |
| Dropshipping controls | 🟢 FreeEnglish-keyword location masking; shipment events remain visible | 🔵 Not specifiedEquivalent location-masking controls not specified in the listing |
| Integrations | 🟢 FreeShopify Admin order shortcuts; no public API or webhooks confirmed | 🔴 USD 70/monthAPI and webhooks |
| Pre-shipment checkpoints | 🟢 FreeUp to eight display-only checkpoints; automatically applied to eligible orders | 🔵 Not specifiedEquivalent pre-shipment checkpoint workflow not specified |
| Paid plans and overage | 🟡 USD 9/month1,000 orders; USD 0.03 per extra order | 🟠 USD 11/monthEssentials: 100 shipments; USD 0.08 each extra🔴 USD 70/monthPremium: 500 shipments; USD 0.12 each extra |
These are public listing descriptions checked on September 10, 2026, not a claim that either app will fit every route. Check your own carriers and the exact plan required for your store.
Why a store may choose BestTrack
BestTrack gives a small or growing store a clear first step. Free includes 300 tracked orders per month. Installation imports up to 300 orders from the previous 60 days without using the monthly allowance; later manual syncs count toward it.
The customer page runs at the store-domain /apps/bestrack route and can return package progress, multiple parcels, carriers, raw events, EDD, recommendations, and related item details. Its UI supports English, Simplified Chinese, French, Spanish, and German.
Dropshipping Mode is included on Free and starts off. Its master switch controls Region Blocking, up to eight display-only pre-shipment checkpoints, and checkpoint notifications while keeping saved settings. Enabled checkpoints auto-apply to eligible existing and newly synced orders.
Free also includes configurable customer emails, editable templates, merchant exception reports, notification history, and CSV export up to 50,000 records per request. Configured exception reports and eligible checkpoint emails send automatically. Pro costs USD 9/month for 1,000 tracked orders per calendar month and continues at USD 0.03 per extra order.
Why a store may choose AfterShip
AfterShip can be the stronger fit when a team needs SMS, a larger integration ecosystem, API and webhooks, AI-powered EDD, its own-domain tracking page, or a full analytics suite. Those capabilities sit across Essentials and Premium, so compare the required plan rather than the feature list alone.
The number of carriers is only a starting point. Use one normal order, one no-scan order, one transfer, one failed delivery, and one delivered-but-missing order. Review the customer view and the merchant view together.
Why merchants choose BestTrack
BestTrack gives Shopify stores a focused order-tracking workflow, with 300 tracked orders included on Free each month.
- Start with 300 tracked orders each month; installation imports up to 300 orders from the previous 60 days without using the monthly allowance.
- Give customers a store-domain
/apps/bestrackpage for package progress and related item details. - Choose which customer emails to enable and review the wording before sending.
- Export the current page, selected waybills, filtered results, or all waybills as CSV, up to 50,000 records per request.
- Use the Dropshipping Mode master switch for location-keyword masking and up to eight checkpoints that auto-apply to existing and newly synced orders.
Teams needing enterprise SSO, custom APIs or webhooks, or deep carrier-performance analytics may need a more advanced platform.
A five-order migration test
- Write down the AfterShip features your team uses every week.
- Install BestTrack and inspect the initial sync and quota usage.
- Run the five test orders through the customer page and dashboard.
- Publish the page to a Shopify menu after the results are clear.
- Enable only the notifications that have an owner and a reviewed message.
- Keep the old workflow available until in-flight orders and customer links are checked.
Switch from AfterShip to BestTrack — Free up to 300 orders/month
Try the smaller workflow with real orders first. Upgrade only when your tracked volume requires it.