Analytics & verification
Use touchpoint reporting without confusing frontend attention with Shopify order revenue.
- Review impressions, conversion, purchased orders, AOV, accepted offers, revenue per view, and attributed revenue by touchpoint.
- Revenue depends on Shopify order events and valid attribution lineage, not a click alone.
- Before publishing a claim, test extension placement, rendering, add-to-cart, discount settlement, order events, and report reconciliation in a development store.
- If data is zero, check event delay, attribution lineage, currency filters, and daily aggregation.
Verify before publishing
This article is based on an implementation review. Shopify plan, extension placement, discount settlement, and order events still require a real development-store test.